Top 5 Virtual Fitness Programs in Sweden Q2 2023

In Q2 2023, the top five virtual fitness programs in Sweden exhibited varied performance across key metrics such as weekly downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Stepler - Walk & Earn saw a consistent increase in weekly downloads, starting from 3.5K at the end of March and peaking at 6.5K in early May, before settling around 5.5K by the end of June. Weekly active users fluctuated, peaking at 65.4K in early April and ending the quarter at 57.5K.

AllTrails: Hike, Bike & Run experienced a steady increase in weekly revenue, peaking at approximately $5.2K in the final week of June. Weekly downloads showed significant growth, particularly in the last week of June, reaching 6.4K. Active users also saw a substantial rise, culminating at 12.2K by the end of the quarter.

ASICS Runkeeper—Run Tracker reported a gradual increase in weekly revenue, peaking at $9.3K in the last week of June. Downloads varied throughout the quarter but remained around the 2K mark, with a slight increase to 2.3K in the final week. Active users reached their highest at 42.5K in mid-April before stabilizing around 38.7K.

Strava: Run, Bike, Hike demonstrated robust performance with weekly revenue peaking at $33.6K in mid-June. Downloads were consistent, with a notable increase to 3.2K in mid-June. Active users remained stable, hovering around 37.9K by the end of the quarter.

Göteborgsvarvet had a massive spike in weekly revenue in early May, reaching $43K, coinciding with a surge in downloads to 21.6K. However, both metrics dropped significantly afterward, with downloads falling to single digits by the end of June.

These insights are based on data from Sensor Tower, providing a comprehensive overview of the performance of these top virtual fitness programs in Sweden. For more detailed analysis, visit Sensor Tower.